Digital Marketing Career in 2021: The Next Big Opportunity

With marketplace going virtual, digital marketing career has gained great prominence in the recent past. With easy access to smartphones and internet, companies are increasingly connecting with customers through online channels. Digital marketing is not only cost-effective but ensures higher reach. The scope of digital marketing in India is growing wider with start-ups to established corporates relying on digital marketing professionals to boost their online presence.

In the light of Covid-19 pandemic, most businesses are now turning to digital marketing. According to GlobalData, the e-commerce market in India is set to reach Rs 7 trillion by 2023 because of lockdowns. Businesses who earlier did not even have a social media page are now using online mode to communicate with customers. So, the scope for digital marketing in India is all set to thrive in the future.

If you are aspiring for a versatile and challenging digital marketing career that promises career growth, a fantastic package and job security, digital marketing is listed as one of the top high paying jobs in the country.

What Is Digital Marketing?

Digital marketing is an aspect of marketing that involves the usage of internet and digital based technologies to promote products and services. It is advertising delivered through digital channels such as social media, mobile applications, email, web applications, websites and search engines. The categories in digital marketing include:

• Search Engine Optimisation
• Search Engine Marketing
• Content Marketing
• Social Media Marketing
• Email Marketing

What It Takes To Be a Digital Marketing Expert

Digital marketing career can be quite engaging but at the same time prone to constant change, meaning there is always scope to learn new things. If you have critical thinking abilities and are aware about latest market trends, this is the job for you. There are standard skillsets for digital marketing jobs. Apart from the basic skills of time management, attention to detail and leadership qualities, digital marketing eligibility includes expertise in search engine optimisation, social media marketing, content strategy and web analytics skills. The companies that usually hire digital marketing talent are IT services, software and advertising companies. The digital marketing jobs’ salary varies depending on the organisation and location. There is a wide scope for digital marketing in India with jobs in different roles namely:

Digital Marketing Manager

Digital marketing manager plays a critical role in designing multi-channel campaigns to drive awareness about a brand and generate leads. They are responsible for setting a timeline for a project and manage budgets. They should also have excellent communication and collaborative skills to prosper in the digital marketing career.

SEO Specialists

In order to get maximum visitors to a website, businesses must focus on high rankings on search engine pages. SEO specialists are aware of ever-changing search engine algorithms and can work towards making the web site seen by the target audience.

Content Strategist

A content strategist is responsible for developing the right content in accordance with the company’s goals and target group. They must use analytic tools to understand as to what really engages the audience most and work towards driving traffic in that direction.

Social Media Marketers

Social media marketing is also one of the key aspects in digital marketing career. Social media marketers work towards getting the campaigns across various social media channels. They study the analytics to understand the customer interaction behaviour with brands and develop campaigns to engage and retain customers.

Digital Marketing Analyst

Digital marketing analyst is responsible for analysing statistics and help improve a company’s online marketing efforts through effective campaigns. They develop and maintain search marketing campaigns through pay-per-click and other online advertising tools. They regularly update the sales team on which campaigns are effective and suggest on ways to maximise attention and generate revenue.

The Future looks Bright For The Digital Marketing Career

With many businesses opting for digital transformation to increase their reach, digital marketing career opportunities are in plenty. With an increase in social media engagement, people are frequently browsing for information and entertainment. This gives an opportunity for digital marketing professionals to create unique content that generates more traffic.

According to Goldman Sachs report, the digital marketing in India is going to be worth $160 billion by 2025. According to Google-BCG study, India’s approach to digital marketing is progressive, in comparison to most countries in Europe and Latin America. Brands have reported better results by going online.

Digital marketing career is catching up fast with other industries and is expected to be one of the high paying jobs in the years ahead. With internet being the new mode of business, the scope of digital marketing in India is all set to grow and create more jobs in this field. Whether you are a graduate, post graduate or a professional, digital marketing offers great potential.

One can either opt for a specialised post-graduation degree in digital marketing or choose a short- term course to secure a job in this domain. If you want to pursue digital marketing career and secure an exciting, growth oriented and rewarding job, check out Scintilla Digital Academy’s professional course in digital marketing.